visual identity for an end to end sales platform.
the final brand reflect the platform's goal of clear, simple and fluid user experience.
the final brand reflect the platform's goal of clear, simple and fluid user experience.
Cross the t's and dot the i's
alongside the visual identity work, i worked with the client on strategy and positioning.
the detail platform is being built with simple user experience that uses ai and targeting to remove the pain points of the sales process.
we wanted to highlight this with simple, accessible graphics and approachable copy.
simple graphics
the icon is made up of the recognisable shapes and buttons that will exist across the platform. the icon is designed to be instantly recognisable and used in areas of the digital output where the full brandmark can't be used.
